Kpop soloist IU is gearing up for releasing new music. Recently, a teaser trailer of the singer’s newest pre-release single, titled “Love Wins,” was unveiled via IU’s social media accounts, and an accompanying song poster came soon after.
The music video of the same, which will be directed by Um Tae Hwa, will feature BTS member V as the main character.
Accentuated by a haunting feeling, the short teaser video showcases a tearful IU staring directly at the camera with the entire scene bathed in stark red light. As the camera zooms in on her tears-filled eyes, the song title and its release date are revealed.
Even though not much information has been released about the single, the Hallyu community is buzzing with anticipation and fans are eagerly awaiting the newest release from the talented idol.
Check out the teaser below!
“Love Wins” would be the first music from the singer after her sabbatical from music almost two years ago. Along with this news that delighted fans, IU also joined TikTok, a popular short-video streaming platform, in anticipation of her newest release.
IU discusses the music video with V of BTS
Via a vlog on her YouTube channel on December 25, IU delighted her fans by discussing the many aspects of her career, such as hair and makeup sessions, stories and Reminiscences, and various behind-the-scenes information.
An exciting revelation came when IU talked about a music video collaboration with Kim Taehyung of BTS, who is known by his stage name V.
The soloist highlighted the visual appeal of the upcoming MV, and talked about how it will be much different than any of her previous work which largely used computer-generated effects. IU also insinuated the presence of action-related visuals, which sparked curiosity among fans.
The revelation came as joyous news for fans of both artists, as both V and IU have been close friends for quite a while and fans have been eager to see them collaborate on projects.
Which label is IU signed to?
The South Korean singer-songwriter and actress IU is signed to the talent management company EDAM Entertainment. The agency was formed by her manager, Bae Jong Han, who managed her for almost 12 years. In 2020, Kakao M (IU’s previous agency) established EDAM for the sole purpose of representing her. So, as of now, IU is the only client under EDAM Entertainment.
When will the ‘Love Wins’ song be released?
IU’s pre-release single ‘Love Wins’ will be released on January 24 at 6 pm KST. The music video was directed by Um Tae-hwa, who directed the film “Concrete Utopia.”
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